Think.
“We do not remember days, we remember moments.” - Cesare Pavese
Design for the most part begins in the mind—a sanctuary full of feeling, imagination and memory. It is here that the conflict of ideas begin to germinate and all creative discoveries are conceived.
Create.
“So comes snow after fire, and even dragons have their endings" - J.R.R. Tolkien
What is design? It is communication, intention, and the forming of impactful connections between the tangible manifestations of ideas and those who experience and interact with them.
Inspire.
"[Design] should work as an entrance door that invites you to cross it." - Vaughan Oliver
At its core, design is more than just aesthetics. Design is storytelling. It is problem-solving. It is an act of transformation. To infuse design with purpose is to elevate it beyond decoration.